DropBox Case Essay

Dropbox was created in 2007 and launched to the public a year later. It was founded by Drew Houston and Arash Ferdowski; who were classmates together at MIT in the early 2000’s. The created a product that allows you to sync you computers together by using a cloud to share files between the different computers. At the time of creation there were existing products in the market but they believed that they created a product that would simplify the process as well as make it secure and reliable for the customers. Their plan was to differentiate themselves form their competitors based off these factors. For a customer of Dropbox it allows them to easily and reliably share files between their computers or devices. They believed that the existing products were unreliable and would only allow u to share a certain amount of files. Their product would be reliable and easy to use for the customers. They would also get a free 2G worth of space or could but additional space if they needed to. This is something seen by a few competitors but not all of them. They also created a product that can be used for both business and personal use. Dropbox will do something that also differentiates itself form their competitor. They will use Amazons server to provide the customers space the store files. This will be rented from Amazon and will drastically decrease the amount of money they spend to provide space. Owning their own servers will be costly to purchase and maintain for Dropbox. They also only hired engineers to their company in the early going to be able to continue to improve the technology they are providing. To keep improving their product they offered beta testers the opportunity to test the product and see how they like it. They also listened to their customers after the launched to see what they liked and did not like. This led them to develop a feature of the product that allows the customer to provide feedback to the company. They also observed users using the product to see if it fit the needs of a  basic user, which turned out to be very beneficial to the company. Dropbox launched their product in 2008. While the product was still in beta it began to gain customers through various websites and technological competitions for startup companies. This allowed Dropbox to get their name out there to the people who most likely are already using similar products or have the need for this product. When they launched the product they used the freemium business model where they offered free use for up to 2G of space and you could pay a premium for more space. They wanted to grow rapidly in the market to gain as big of market share as possible in the shortest amount of time. They also found great success from word of mouth referrals and viral marketing campaigns. Dropbox’s biggest problem they needed to solve early on was their customer acquisition rate. They found that in the early going to cost about 300 dollars per customer they had pay. This was due to the amount of free space given away to the amount that people were paying for. This does not set them up to be successful financially if it didn’t improve. Dropbox was able to figure this out and lower their costs but utilizing more word of mouth referrals. Dropbox was fortunate enough to have backers that supported their company in the early going with enough money to keep the company going until they could gain the following needed to decrease costs. They have a greater opportunity for profit then most of their competitors because of their use of Amazon’s server instead of buying and maintaining their own, especially with the decreasing rate of renting server space.

Organizational Behavior Essay

An effective organization or agency exhibits behavior conducive to a healthy workplace. The employees are motivated, satisfied, good communicators, and team-oriented. These elements help to promote a successful organization. Missing elements could disband an agency or create a hostile environment. Specific fundamentals can develop skills necessary to improve individual and organizational practices. Scientific foundations of organizational behavior suggest that individual attitudes, group dynamics, and relationships between managers and workers are an important focus (Schermerhorn, 2010). A positive attitude can have many benefits: less stress, self control, better relationships, and job security. A positive attitude can influence others and help build strong working relationships. This also affects job performance and assures the organization that its employees are satisfied. The goal of organizational behavior is to improve the performance of people, groups, organizations, and improve the quality of life (Schermerhorn, 2010). Motivation is an element that can be a driving force to an organization or the individuals involved. An employee’s sole motivation is personal or job development or financial purposes. The solution is to identify the factor that motivates an employee to attend work every day as scheduled and performs to the best of his or her abilities. These individuals set and achieve goals consistently and with persistence. This type of determination benefits the agency and the individual’s reputation. High employee performance relies on effective communication, creativity, and respect. Managers must be able to communicate with employees without fear. The mutual respect allows employees to provide feedback and actively respond. This permits an equal contribution within the team. The employee dynamic is the way in which coworkers interact with one another and their managers. Managers can assess the behavioral and organizational status of their workplace by asking employees to approach them when a problem arises  (Marquis, n.d.). Management practices must be tailored to fit the exact nature of each situation or individual. Managers must be able to understand the challenges and demands for different situations and craft responses to them that best fit circumstances or people involved (Schermerhorn, 2010). This makes the agency resilient and adaptable to various situations. Diversity in an organization is essential to recognize differences based on gender, race, sexual orientation, ethnicity, and only considering the performance of the individual. A diverse set of skills allows the agency to assist customers on a global scale. Successful organizations foster an attitude of openness and encourage new ideas and challenges. This is especially important in criminal justice and security organizations in which diversity is evident in communities. Employees will be introduced to a variety of cultures and diverse situations in which they will have to know how to correspond. Diversity in justice and security agencies promotes equal treatment under law. This protects the agency from over representing a specific racial group or other population from the streets to the court. Diversity is an element that proves effective internally and externally of any organization. No employee will be the same; personalities, social traits, and values will differ. It is the way the agency manages these situations that sets them apart. Ultimately, employee commitment defines the agency. Employee performance is directly related to his or her commitment to the jobs and the agency. Employees are representatives of the agency mission statement. The employee’s performance is motivated by passion or reward. The agency must reinforce positive behavior that demonstrates commitment. Employees exchange his or her commitment to performance to the organizations commitment of reward. The reward can be promotional, pay grade increase, material, or other form of recognition. Some employees are high performers because they love their job and are results driven. In every organization is a natural or appointed leader. The leader must be able to influence others to perform the organizations expectations and beyond. A formal leader is responsible for his or her results through talent management. Any agency is only as good as its employees; it is the duty of the leader to level set those expectations and lead through example. A leader is confident in his ability to encourage his staff to produce positive outcomes. The leader is concerned with task objectives, ethical, and well adjusted. Leaders in a criminal justice or security agency have many strong individuals to lead. Each of them is carefully selected and most of them will be leaders in his or her right. They are of good moral and ethical character, intelligent, professional, and influential. These individuals are representing a government agency working to accomplish a shared objective. These elements are crucial to the success of the organization and its members. References Marquis, A. (n.d.). Key Elements for Effective Behavior and Organizational Management. Retrieved November 19, 2012 from http://smallbusiness.chrone.com/key-elements-effective-behavior-organizational-management-43874.html Schermerhorn, R., Hunt, J.G., Osborn, R.N., Uhl-Blen, M. (2010). Organizational Behavior (7th ed.) Hoboken, NJ: JohnWiley & Sons.

The Twilight Saga 4: Breaking Dawn 17. What Do I Look Like? …

17. What Do I Look Like? The Wizard Of Oz? You Need A Brain? You Need A Heart? Go Ahead.Take Mine. Take Everything I Have. HEART? GO AHEAD. TAKE MINE. TAKE EVERYTHING I HAVE. I sort of had a plan as I ran to the Cullens' garage. The second part of it was totaling the bloodsucker's car on my way back. So I was at a loss when I mashed the button on the keyless remote, and it was not his Volvo that beeped and flashed its lights for me. It was another car – a standout even in the long line of vehicles that were mostly all drool-worthy in their own ways. Did he actually mean to give me the keys to an Aston Martin Vanquish, or was that an accident? I didn't pause to think about it, or if this would change that second part of my plan. I just threw myself into the silky leather seat and cranked the engine while my knees were still crunched up under the steering wheel. The sound of the motor's purr might have made me moan another day, but right now it was all I could do to concentrate enough to put it in drive. I found the seat release and shoved myself back as my foot rammed the pedal down. The car felt almost airborne as it leaped forward. It only took seconds to race through the tight, winding drive. The car responded to me like my thoughts were steering rather than my hands. As I blew out of the green tunnel and onto the highway, I caught a fleeting glimpse of Leah's gray face peering uneasily through the ferns. For half a second, I wondered what she'd think, and then I realized that I didn't care. I turned south, because I had no patience today for ferries or traffic or anything else that meant I might have to lift my foot off the pedal. In a sick way, it was my lucky day. If by lucky you meant taking a well-traveled highway at two hundred without so much as seeing one cop, even in the thirty-mile-an-hour speed-trap towns. What a letdown. A little chase action might have been nice, not to mention that the license plate info would bring the heat down on the leech. Sure, he'd buy his way out of it, but it might have been just a little inconvenient for him. The only sign of surveillance i came across was just a hint of dark brown fur flitting through the woods, running parallel to me for a few miles on the south side of Forks. Quil, it looked like. He must have seen me, too, because he disappeared after a minute without raising an alarm. Again, I almost wondered what his story would be before I remembered that I didn't care. I raced around the long U-shaped highway, heading for the biggest city I could find. That was the first part of my plan. It seemed to take forever, probably because I was still on the razor blades, but it actually didn't even take two hours before I was driving north into the undefined sprawl that was part Tacoma and part Seattle. I slowed down then, because I really wasn't trying to kill any innocent bystanders. This was a stupid plan. It wasn't going to work. But, as I'd searched my head for any way at all to get away from the pain, what Leah'd said today had popped in there. That would go away, you know, if you imprinted. You wouldn't have to hurt over her anymore. Seemed like maybe getting your choices taken away from you wasn't the very worst thing in the world. Maybe feeling like this was the very worst thing in the world. But I'd seen all the girls in La Push and up on the Makah rez and in Forks. I needed a wider hunting range. So how do you look for a random soul mate in a crowd? Well, first, I needed a crowd. So I tooled around, looking for a likely spot. I passed a couple of malls, which probably would've been pretty good places to find girls my age, but I couldn't make myself stop. Did I want to imprint on some girl who hung out in a mall all day? I kept going north, and it got more and more crowded. Eventually, I found a big park full of kids and families and skateboards and bikes and kites and picnics and the whole bit. I hadn't noticed till now – it was a nice day. Sun and all that. People were out celebrating the blue sky. I parked across two handicapped spots – just begging for a ticket – and joined the crowd. I walked around for what felt like hours. Long enough that the sun changed sides in the sky. I stared into the face of every girl who passed anywhere near me, making myself really look, noticing who was pretty and who had blue eyes and who looked good in braces and who had way too much makeup on. I tried to find something interesting about each face, so that I would know for sure that I'd really tried. Things like: This one had a really straight nose; that one should pull her hair out of her eyes; this one could do lipstick ads if the rest of her face was as perfect as her mouth___ Sometimes they stared back. Sometimes they looked scared – like they were thinking, Who is this big freak glaring at me? Sometimes I thought they looked kind of interested, but maybe that was just my ego running wild. Either way, nothing. Even when I met the eyes of the girl who was – no contest – the hottest girl in the park and probably in the city, and she stared right back with a speculation that looked like interest, I felt nothing. Just the same desperate drive to find a way out of the pain. As time went on, I started noticing all the wrong things. Bella things. This one's hair was the same color. That one's eyes were sort of shaped the same. This one's cheekbones cut across her face in just the same way. That one had the same little crease between her eyes – which made me wonder what she was worrying about___ That was when I gave up. Because it was beyond stupid to think that I had picked exactly the right place and time and I was going to simply walk into my soul mate just because I was so desperate to. It wouldn't make sense to find her here, anyway. If Sam was right, the best place to find my genetic match would be in La Push. And, clearly, no one there fit the bill. If Billy was right, then who knew? What made for a stronger wolf? I wandered back to the car and then slumped against the hood and played with the keys. Maybe I was what Leah thought she was. Some kind of dead end that shouldn't be passed on to another generation. Or maybe it was just that my life was a big, cruel joke, and there was no escape from the punch line. â€Å"Hey, you okay? Hello? You there, with the stolen car.† It took me a second to realize that the voice was talking to me, and then another second to decide to raise my head. A familiar-looking girl was staring at me, her expression kind of anxious. I knew why I recognized her face – I'd already catalogued this one. Light red-gold hair, fair skin, a few gold-colored freckles sprinkled across her cheeks and nose, and eyes the color of cinnamon. â€Å"If you're feeling that remorseful over boosting the car,† she said, smiling so that a dimple popped out in her chin, â€Å"you could always turn yourself in.† â€Å"It's borrowed, not stolen,† I snapped. My voice sounded horrible – like I'd been crying or something. Embarrassing. â€Å"Sure, thatW hold up in court.† I glowered. â€Å"You need something?† â€Å"Not really. I was kidding about the car, you know. It's just that†¦ you look really upset about something. Oh, hey, I'm Lizzie.† She held out her hand. I looked at it until she let it fall. â€Å"Anyway†¦,† she said awkwardly, â€Å"I was just wondering if I could help. Seemed like you were looking for someone before.† She gestured toward the park and shrugged. â€Å"Yeah.† She waited. I sighed. â€Å"I don't need any help. She's not here.† â€Å"Oh. Sorry.† â€Å"Me, too,† I muttered. I looked at the girl again. Lizzie. She was pretty. Nice enough to try to help a grouchy stranger who must seem nuts. Why couldn't she be the one? Why did everything have to be so freaking complicated? Nice girl, pretty, and sort of funny. Why not? â€Å"This is a beautiful car,† she said. â€Å"It's really a shame they're not making them anymore. I mean, the Vantage's body styling is gorgeous, too, but there's just something about the Vanquish___† Nice girl who knew cars. Wow. I stared at her face harder, wishing I knew how to make it work. C'mon, Jake – imprint already. â€Å"How's it drive?† she asked. â€Å"Like you wouldn't believe,† I told her. She grinned her one-dimple smile, clearly pleased to have dragged a halfway civil response out of me, and I gave her a reluctant smile back. But her smile did nothing about the sharp, cutting blades that raked up and down my body. No matter how much I wanted it to, my life was not going to come together like that. I wasn't in that healthier place where Leah was headed. I wasn't going to be able to fall in love like a normal person. Not when I was bleeding over someone else. Maybe – if it was ten years from now and Bella's heart was long dead and I'd hauled myself through the whole grieving process and come out in one piece again – maybe then I could offer Lizzie a ride in a fast car and talk makes and models and get to know something about her and see if I liked her as a person. But that wasn't going to happen now. Magic wasn't going to save me. I was just going to have to take the torture like a man. Suck it up. Lizzie waited, maybe hoping I was going to offer her that ride. Or maybe not. â€Å"I'd better get this car back to the guy I borrowed it from,† I muttered. She smiled again. â€Å"Glad to hear you're going straight.† â€Å"Yeah, you convinced me.† She watched me get in the car, still sort of concerned. I probably looked like someone who was about to drive off a cliff. Which maybe I would've, if that kind of move'd work for a werewolf. She waved once, her eyes trailing after the car. At first, I drove more sanely on the way back. I wasn't in a rush. I didn't want to go where I was going. Back to that house, back to that forest. Back to the pain I'd run from. Back to being absolutely alone with it. Okay, that was melodramatic. I wouldn't be all alone, but that was a bad thing. Leah and Seth would have to suffer with me. I was glad Seth wouldn't have to suffer long. Kid didn't deserve to have his peace of mind ruined. Leah didn't, either, but at least it was something she understood. Nothing new about pain for Leah. I sighed big as I thought about what Leah wanted from me, because I knew now that she was going to get it. I was still pissed at her, but I couldn't ignore the fact that i could make her life easier. And – now that I knew her better – I thought she would probably do this for me, if our positions were reversed. It would be interesting, at the very least, and strange, too, to have Leah as a companion – as a friend. We were going to get under each other's skin a lot, that was for sure. She wouldn't be one to let me wallow, but I thought that was a good thing. I'd probably need someone to kick my butt now and then. But when it came right down to it, she was really the only friend who had any chance of understanding what I was going through now. I thought of the hunt this morning, and how close our minds had been for that one moment in time. It hadn't been a bad thing. Different. A little scary, a little awkward. But also nice in a weird way. I didn't have to be all alone. And I knew Leah was strong enough to face with me the months that were coming. Months and years. It made me tired to think about it. I felt like I was staring out across an ocean that I was going to have to swim from shore to shore before I could rest again. So much time coming, and then so little time before it started. Before I was flung into that ocean. Three and a half more days, and here I was, wasting that little bit of time I had. I started driving too fast again. I saw Sam and Jared, one on either side of the road like sentinels, as I raced up the road toward Forks. They were well hidden in the thick branches, but I was expecting them, and I knew what to look for. I nodded as I blew past them, not bothering to wonder what they made of my day trip. I nodded to Leah and Seth, too, as I cruised up the Cullens' driveway. It was starting to get dark, and the clouds were thick on this side of the sound, but I saw their eyes glitter in the glow of the headlights. I would explain to them later. There'd be plenty of time for that. It was a surprise to find Edward waiting for me in the garage. I hadn't seen him away from Bella in days. I could tell from his face that nothing bad had happened to her. In fact, he looked more peaceful than before. My stomach tightened as I remembered where that peace came from. It was too bad that – with all my brooding – I'd forgotten to wreck the car. Oh well. I probably wouldn't have been able to stand hurting this car, anyway. Maybe he'd guessed as much, and that's why he'd lent it to me in the first place. â€Å"A few things, Jacob,† he said as soon as I cut the engine. I took a deep breath and held it for a minute. Then, slowly, I got out of the car and threw the keys to him. â€Å"Thanks for the loan,† I said sourly. Apparently, it would have to be repaid. â€Å"What do you want now?† â€Å"Firstly†¦ I know how averse you are to using your authority with your pack, but†¦Ã¢â‚¬  I blinked, astonished that he would even dream of starting in on this one. â€Å"What?† â€Å"If you can't or won't control Leah, then I – â€Å" â€Å"Leah?† I interrupted, speaking through my teeth. â€Å"What happened?† Edward's face was hard. â€Å"She came up to see why you'd left so abruptly. I tried to explain. I suppose it might not have come out right.† â€Å"What did she do?† â€Å"She phased to her human form and – â€Å" â€Å"Really?† I interrupted again, shocked this time. I couldn't process that. Leah letting her guard down right in the mouth of the enemy's lair? â€Å"She wanted to†¦ speak to Bella.† â€Å"To Bella?† Edward got all hissy then. â€Å"I won't let Bella be upset like that again. I don't care how justified Leah thinks she is! I didn't hurt her – of course I wouldn't – but I'll throw her out of the house if it happens again. I'll launch her right across the river – â€Å" â€Å"Hold on. What did she say?† None of this was making any sense. Edward took a deep breath, composing himself. â€Å"Leah was unnecessarily harsh. I'm not going to pretend that I understand why Bella is unable to let go of you, but I do know that she does not behave this way to hurt you. She suffers a great deal over the pain she's inflicting on you, and on me, by asking you to stay. What Leah said was uncalled for. Bella's been crying – â€Å" â€Å"Wait – Leah was yelling at Bella about me?† He nodded one sharp nod. â€Å"You were quite vehemently championed.† Whoa. â€Å"I didn't ask her to do that.† â€Å"I know.† I rolled my eyes. Of course he knew. He knew everything. But that was really something about Leah. Who would have believed it? Leah walking into the bloodsuckers' place human to complain about how /was being treated. â€Å"I can't promise to control Leah,† I told him. â€Å"I won't do that. But I'll talk to her, okay? And I don't think there'll be a repeat. Leah's not one to hold back, so she probably got it all off her chest today.† â€Å"I would say so.† â€Å"Anyway, I'll talk to Bella about it, too. She doesn't need to feel bad. This one's on me.† â€Å"I already told her that.† â€Å"Of course you did. Is she okay?† â€Å"She's sleeping now. Rose is with her.† So the psycho was â€Å"Rose† now. He'd completely crossed over to the dark side. He ignored that thought, continuing with a more complete answer to my question. â€Å"She's†¦ better in some ways. Aside from Leah's tirade and the resulting guilt.† Better. Because Edward was hearing the monster and everything was all lovey-dovey now. Fantastic. â€Å"It's a bit more than that,† he murmured. â€Å"Now that I can make out the child's thoughts, it's apparent that he or she has remarkably developed mental facilities. He can understand us, to an extent.† My mouth fell open. â€Å"Are you serious?† â€Å"Yes. He seems to have a vague sense of what hurts her now. He's trying to avoid that, as much as possible. He†¦ loves her. Already.† I stared at Edward, feeling sort of like my eyes might pop out of their sockets. Underneath that disbelief, I could see right away that this was the critical factor. This was what had changed Edward – that the monster had convinced him of this love. He couldn't hate what loved Bella. It was probably why he couldn't hate me, either. There was a big difference, though. I wasn't killing her. Edward went on, acting like he hadn't heard all that. â€Å"The progress, I believe, is more than we'd judged. When Carlisle returns – â€Å" â€Å"They're not back?† I cut in sharply. I thought of Sam and Jared, watching the road. Would they get curious as to what was going on? â€Å"Alice and Jasper are. Carlisle sent all the blood he was able to acquire, but it wasn't as much as he was hoping for – Bella will use up this supply in another day the way her appetite has grown. Carlisle stayed to try another source. I don't think that's necessary now, but he wants to be covered for any eventuality.† â€Å"Why isn't it necessary? If she needs more?† I could tell he was watching and listening to my reaction carefully as he explained. Tm trying to persuade Carlisle to deliver the baby as soon as he is back.† â€Å"What?† â€Å"The child seems to be attempting to avoid rough movements, but it's difficult. He's become too big. It's madness to wait, when he's clearly developed beyond what Carlisle had guessed. Bella's too fragile to delay.† I kept getting my legs knocked out from under me. First, counting on Edward's hatred of the thing so much. Now, I'd realized that I thought of those four days as a sure thing. I'd banked on them. The endless ocean of grief that waited stretched out before me. I tried to catch my breath. Edward waited. I stared at his face while I recovered, recognizing another change there. â€Å"You think she's going to make it,† I whispered. â€Å"Yes. That was the other thing I wanted to talk to you about.† I couldn't say anything. After a minute, he went on. â€Å"Yes,† he said again. â€Å"Waiting, as we have been, for the child to be ready, that was insanely dangerous. At any moment it could have been too late. But if we're proactive about this, if we act quickly, I see no reason why it should not go well. Knowing the child's mind is unbelievably helpful. Thankfully, Bella and Rose agree with me. Now that I've convinced them it's safe for the child if we proceed, there's nothing to keep this from working.† â€Å"When will Carlisle be back?† I asked, still whispering. I hadn't got my breath back yet. â€Å"By noon tomorrow.† My knees buckled. I had to grab the car to hold myself up. Edward reached out like he was offering support, but then he thought better of it and dropped his hands. â€Å"I'm sorry,† he whispered. â€Å"I am truly sorry for the pain this causes you, Jacob. Though you hate me, I must admit that I don't feel the same about you. I think of you as a†¦ a brother in many ways. A comrade in arms, at the very least. I regret your suffering more than you realize. But Bella is going to survive† – when he said that his voice was fierce, even violent – â€Å"and I know that's what really matters to you.† He was probably right. It was hard to tell. My head was spinning. â€Å"So I hate to do this now, while you're already dealing with too much, but, clearly, there is little time. I have to ask you for something – to beg, if I must.† â€Å"I don't have anything left,† I choked out. He lifted his hand again, as if to put it on my shoulder, but then let it drop like before and sighed. â€Å"I know how much you have given,† he said quietly. â€Å"But this is something you do have, and only you. I'm asking this of the true Alpha, Jacob. I'm asking this of Ephraim's heir.† I was way past being able to respond. â€Å"I want your permission to deviate from what we agreed to in our treaty with Ephraim. I want you to grant us an exception. I want your permission to save her life. You know 111 do it anyway, but I don't want to break faith with you if there is any way to avoid it. We never intended to go back on our word, and we don't do it lightly now. I want your understanding, Jacob, because you know exactly why we do this. I want the alliance between our families to survive when this is over.† I tried to swallow. Sam, I thought. It's Sam you want. â€Å"No. Sam's authority is assumed. It belongs to you. You'll never take it from him, but no one can rightfully agree to what I'm asking except for you† It's not my decision. â€Å"It is, Jacob, and you know it. Your word on this will condemn us or absolve us. Only you can give this to me.† can't think. I don't know. â€Å"We don't have much time.† He glanced back toward the house. No, there was no time. My few days had become a few hours. don't know. Let me think. Just give me a minute here, okay? â€Å"Yes.† I started walking to the house, and he followed. Crazy how easy it was, walking through the dark with a vampire right beside me. It didn't feel unsafe, or even uncomfortable, really. It felt like walking next to anybody. Well, anybody who smelled bad. There was a movement in the brush at the edge of the big lawn, and then a low whimper. Seth shrugged through the ferns and loped over to us. â€Å"Hey, kid,† I muttered. He dipped his head, and I patted his shoulder. â€Å"S'all cool,† I lied. â€Å"I'll tell you about it later. Sorry to take off on you like that.† He grinned at me. â€Å"Hey, tell your sister to back off now, okay? Enough.† Seth nodded once. I shoved against his shoulder this time. â€Å"Get back to work. I'll spell you in a bit.† Seth leaned against me, shoving back, and then he galloped into the trees. â€Å"He has one of the purest, sincerest, kindest minds I've ever heard,† Edward murmured when he was outof sight. â€Å"You're lucky to have his thoughts to share.† â€Å"I know that,†! grunted. We started toward the house, and both of our heads snapped up when we heard the sound of someone sucking through a straw. Edward was in a hurry then.He darted up the porch stairs and was gone. â€Å"Bella, love, Ithought you were sleeping,† I heard him say. â€Å"I'm sorry, I wouldn't have left.† â€Å"Don't worry. Ijust got so thirsty – it woke me up.It's a good thing Carlisle is bringing more. This kid is going to need it when he gets out of me.† â€Å"True. That's a good point.† â€Å"I wonder if he'll want anything else,† she mused. â€Å"I suppose we'll find out.† I walked through the door. Alice said, â€Å"Finally,† and Bella's eyes flashed to me. That infuriating, irresistible smile broke across her face for one second. Then it faltered, and her face fell. Her lips puckered, like she was trying not to cry. I wanted to punch Leah right in her stupid mouth. â€Å"Hey, Bells,† Isaid quickly. â€Å"How ya doing?† â€Å"I'm fine,† she said. â€Å"Big day today, huh? Lots of new stuff.† â€Å"You don't have to do that, Jacob.† â€Å"Don't know what you're talking about,† I said, going to sit on the arm of the sofa by her head. Edward had the floor there already. She gave me a reproachful look. â€Å"I'm so s – † she started to say. I pinched her lips together between my thumb and finger. â€Å"Jake,† she mumbled, trying to pull my hand away. Her attempt was so weak it was hard to believe that she was really trying. I shook my head. â€Å"You can talk when you're not being stupid.† â€Å"Fine,I won't say it,† it sounded like she mumbled. I pulled my hand away. â€Å"Sorry!† she finished quickly, and then grinned. I rolledmy eyes and then smiled back at her. When I stared into her eyes, I saw everything that I'd been looking for in the park. Tomorrow, she'd be someone else. But hopefully alive, and that was what counted, right? She'd look at me with the same eyes, sort of. Smile with the same lips, almost. She'd still know me better than anyone who didn't havefull access to the inside of my head. Leah might be an interesting companion, maybe even a true friend – someone who would stand up for me. But she wasn't my best friend the way thatBella was. Aside from the impossible love I felt for Bella, there was also that other bond, and it ran bone deep. Tomorrow, she'd be my enemy. Or she'd be myally. And, apparently, that distinction was up to me. I sighed. Fine!I thought, giving up the very last thing i had to give. It made me feel hollow. Go ahead. Save her. As Ephraim's heir, you have my permission, my word, that this will not violate the treaty. The others will just have to blame me. You were right – they can't deny that it's my right to agree to this. ‘Thank you.† Edward's whisper was low enough that Bella didn't hear anything. But the words were so fervent that, from the corner of my eye, I saw the other vampires turning to stare. â€Å"So,†Bella asked, working to be casual. â€Å"How was your day?† â€Å"Great. Went for a drive. Hung out in the park.† â€Å"Sounds nice.† â€Å"Sure, sure.† Suddenly, she made a face. â€Å"Rose?† she asked. I heard Blondie chuckle. â€Å"Again?† â€Å"I think I've drunk two gallons in the last hour,† Bella explained. Edward and I both got out of the way while Rosalie came to lift Bella from the couch and take her to the bathroom. â€Å"Can I walk?† Bella asked. â€Å"My legs are so stiff.† â€Å"Are you sure?† Edward asked. â€Å"Rose'llcatch me if I trip over my feet. Which could happen pretty easily, since I can't see them.† Rosalie set Bellacarefully on her feet, keeping her hands right atBella's shoulders. Bella stretched her arms out in front of her, wincing a little. â€Å"That feels good,† she sighed. â€Å"Ugh, but I'm huge.† She really was. Her stomach was its own continent. â€Å"One more day,† she said, and patted her stomach. I couldn't help the pain that shot through me in a sudden, stabbing burst, but I tried to keep it off my face. I could hide it for one more day, right? â€Å"All righty, then. Whoops – oh, no!† The cup Bella had left on the sofa tumbled to one side, the dark red blood spilling out onto the pale fabric. Automatically, though three other hands beat her there, Bella bent over, reaching out to catch it. There was the strangest, muffled ripping sound from the center of her body. â€Å"Oh!† she gasped. And then she went totally limp, slumping toward the floor. Rosalie caught her in the same instant, before she could fall. Edward was there, too, hands out, the mess on the sofa forgotten. â€Å"Bella?† he asked, and then his eyes unfocused, and panic shot across his features. A half second later,Bella screamed. Itwas not justa scream, it was a blood-curdling shriek of agony. The horrifying sound cut off with a gurgle, and her eyes rolled back into her head. Her body twitched, arched in Rosalie's arms, and then Bella vomited a fountain of blood.

Marketing Plan †Chancellor University Essay

Chancellor University is a for-profit secondary education institution located in Seven Hills, OH. Grounded in the traditions of business, it has multiple degrees in business and other select professions. Alumni of Chancellor University include John D. Rockefeller and Harvey Firestone. The degree selection ranges from certificates to Masters Programs focusing in business, healthcare management, global comparative studies, and criminal justice. In 2009, Chancellor switched from ground campus to an all-online format, with students spread across the United States and some countries around the world. Chancellor believes that students succeed later in life because they are taught to strive for excellence. Based on previous SWOT analysis, Chancellor has a chance to recover from the economic downturn and help it become viable as a premiere institution. STRENGTHS| WEAKNESS| SOCIAL MEDIA PROGRAM| LOSS OF JACK WELCH MGMNT TO STRAYER UNIVERSITY| COMMUNITY COLLEGE PARTNERSHIP| REPORTS OF LOSING ACCREDITATION| HISTORY| LOW STUDENT RETENTION| | | OPPORTUNITIES| THREATS| WORKING CLASS AND FIRST GENERATION COLLEGE ATTENDEES| BAD ECONOMY| CELEBRITY STUDENTS| LACK OF ALTERNATIVE FINANCING|. DEMAND FOR HIGHER EDUCATION| COMPETITORS OFFERING SIMILAR CLASSES AND FORMATS| Recently added to the Chancellor University degree offerings is the Masters and certificate program of Social Media. According to some, this addition as a Master’s Degree is not viable but the certificate program is seen as viable for specializations. The feeling is that most students would already be well versed in social media and that its best to follow a concentration in Marketing and use the social media classes within the Marketing program. The social media certificate program is great to have for the marketing major and will show a specialization of making social media relevant in the business realm. A lot of higher education facilities are starting to add courses and degrees with this specialization, Chancellor is seen as one of the firsts to make it available to their students. Chancellor recently began to offer a â€Å"Study Abroad† program that will aide in the students in getting a well-rounded education with global exposure. Chancellor has also partnered with community colleges to offer students a wider variety of courses and credits toward their Bachelor’s and Master’s Degrees. Chancellor stands to continually lose its footing as a premiere institution considering the lack of alternative education financing due to its for-profit status. It makes it difficult for students to pay or obtain alternative payment plans for their education. Pell Grant is the only grant offered to the students. States cannot award students grants because Chancellor is a for-profit institution, this means that the students will bear the weight of financing and increase their loan responsibility. Reports have been continually floating around of the schools accreditation being at risk from the Higher Learning Commission in Chicago due to poor leadership, financial health, and the quality of the academic programs. Losing accreditation would mean that students could no longer utilize the federal Pell grants for their education with Chancellor. The Jack Welch Management Institute was a top notch addition to the Chancellor curriculum. With its loss to Strayer, Chancellor loses the investment money that came from Jack Welch and the prestige that came with the famous managers name and contributions to their management program. The demand for higher education at an affordable rate continues to rise. Chancellor is not offering it in their current format. Time is taken away from the leadership team developing the curriculum or focusing on the needs of the students to prepare for the commission review. This can turn a lot of students away and the retention rate will decrease. The classes are moderately priced compared to University of Phoenix and Strayer University (based on Bachelor Degree programs). Opportunities exist for Chancellor to expand. Recommendations would include: * Branching out to offer campus sites within the community colleges that they have established partnerships with. This can be obtained by offering professors a stipend to teach courses that are more difficult for students to follow with the online formats, satellite campuses have contributed to the success of Strayer University and University of Phoenix. * Establish a larger presence with social media. Offer the current students the opportunity to blog about their experiences and link the blogs to their social mediums, this increases awareness of Chancellor and their presence on the Internet. * Increase information on the Wikipedia. org page. The article for Chancellor University is more so focused on the history instead of the offerings of the institution. The page describes several changes that Chancellor has been through starting with the Folsom’s Mercantile College and can turn potential students away with the constant changes. * Work out, within the partnerships of the community colleges, to offer Chancellor students the option to take their courses as electives. This will increase the amount of electives available for Chancellor students and contribute to the satisfaction of their education experience. * Chancellor should transition back to letting the students pick their own classes, giving them a selection in each category for the general education electives. This way, the students are responsible for their education and can still study subjects of interest to them. Works Cited Chancellor University. (n. d.). Retrieved from www. chancelloru. edu Chancellor University wikipedia. (n. d. ). Retrieved October 24-26, 2012, from Wikipedia: http://en. wikipedia. org/wiki/Chancellor_University Magaw, T. (2012, August 6). Crain’s Cleveland Business. Retrieved Octber 24-26, 2012, from Accrediting body again issues show-cause order for Chancellor U. : http://www. crainscleveland. com/article/20120806/FREE/308069957 Strayer University. (n. d. ). Retrieved October 25, 2012, from Wikipedia: http://en. wikipedia. org/wiki/Strayer_University Strayer University. (n. d. ). University Tuition Fees and Costs. Retrieved October 25, 2012, from Strayer University: http://www. strayer. edu/financial-support/tuition-and-fees University of Phoenix. (n. d. ). Bachelor of Science in Management. Retrieved October 25, 2012, from University of Phoenix: http://www. phoenix. edu/programs/degree-programs/business-and-management/bachelors/bsm. html#tab=tuition Wecker, M. (2012, March 1). US News – Education. Retrieved October 26, 2012, from Avoid Social Media M B A’s, Some Students Say : http://www. usnews. com/education/best-graduate-schools/top-business-schools/articles/2012/03/01/avoid-social-media-mbas-some-students-say.

Coherence and Cohesion

COHERENCE AND COHESION ========================================================== Abstract This paper discusses that a meaningful English text is always coherent. Also, the role of cohesion in a coherent English text is discussed in the light of literature. In order to further understand the significance of cohesion in discourse, we have analysed two English texts; a poem, ‘Daffodils' by William Wordsworth and an advertisement from a UK website gumtree. co. uk. A report is then developed on the textual analysis, which discusses that different genres have different elements that bring coherence.However, it is noticed that lexical cohesion forms strong cohesive ties and bring coherence in case of both the texts analysed. The paper argues that although cohesion is an important aspect of developing a coherent text, yet coherence is also possible without cohesion. Key words: Coherence, Cohesion, Text, Discourse, Analysis 1. INTRODUCTION The focus of this paper is to review the conce pt of coherence and the importance of cohesion in coherent texts. Coherence and cohesion are important aspects of language structure and knowledge of the usage of the two devices is essential for the scholars who write in English.Therefore, this paper has special significance for the readership of this journal as this paper helps understand the two concepts through their application. It tries to make the concepts interesting and easily grasped by the South Asian readers, through textual analysis of two simple texts. The paper also brings forth the importance of some other devices, apart from cohesion, in developing a coherent English text; these are also investigated in the sections discussing coherence. Firstly, we will introduce the terms cohesion and coherence as used in discourse analysis.Coherence is the device which identifies a text (a passage that forms a unified whole), spoken or written, in any language. On the other hand, cohesion is only one of the various elements which help forming coherent discourse. Cohesion provides relationship between different items of discourse in a text. Coherence is a semantic relation, so is cohesion. Coherence is possible when cohesive devices, grammatical and lexical, combine to give meaning to the text by connecting it to a social context. Most importantly, a coherent text can be found without any cohesive ties used.In the following sections, we will be discussing scholarly view on the two terms in some detail. We will then consider and clarify our position with regard to cohesion and its role in the coherent text. Later in this paper, we will be analysing the coherence (including, of course, the cohesion) in two pieces of discourse. The report on the comparison between the two analyses will follow. Finally, we will summarize the entire argument in the conclusion. 2. COHERENCE Every unified piece of discourse is a coherent set of sentences.Davies (2005) explains the idea of a text when she says, â€Å"not all sequen ces of sentences form texts- they have to be coherent sequences†. Thus she marks coherence as an identity of a text. Halliday and Hassan (1976) followed by McCarthy (1991) and Paltridge (2006) used the term texture or textuality for coherence. Paltridge (2006) writes that the texture of a text can be obtained where various items are tied together to provide meaning to the text which in turn relate to the social context in which the text occurs. Hassan (1989:71; cited in Paltridge, 2006:130) describes texture as ‘a matter of meaning relations’.Brown and Yule (1983) explain that in a coherent text the meaning is clear and the various fragments of the text seem connected either with or without cohesive devices. Hatch (1992) defines that the textual coherences can be obtained only if the communication system, the social norms and restrictions, language scripts for particular speech acts, suitable for particular speech events are all considered carefully. Thus, Brown a nd Yule (1983) and Hatch (1992) clearly mention that, apart from cohesive ties, there are other elements involved in obtaining coherence.The various elements (excluding cohesion) involved in a coherent text, as noted by discourse analysts, include, context, schema, subtext and exophoric reference. Every text has a context, says Paltridge (2006). He finds that a context of the situation is essential to understand what is meant by what is said. He includes physical and social context and the mental world of the people involved in a discourse to be crucial in interpreting and understanding the meaning. McCarthy (1991) discusses the role of context but he warns about mixing it with co-text (the text surrounding a lexical item), which he mentions to be only a part of the roader term, ‘context’. Hatch (1992), however, discusses context under the heading of deixis. Deixis, according to him, are ‘linguistic markers that have a pointing function in a given discourse contex t’. He, thus, discusses that person, spatial, temporal, discourse and social deixis describe the context of a text. Davies (2005) also mentions the role of context and subtext (reading between the lines) as important to the coherence of any text. McCarthy (1991:168) describes schema as ‘the role of background knowledge’ in understanding the text.According to him, schemata involve two kinds of knowledge; the knowledge of the world (content schemata) and the knowledge of the different forms of the text (formal schemata). Some scholars including Halliday and Hassan (1976) include exophoric reference in the cohesive device of reference; I have also discussed it there. 3. COHESION Halliday and Hassan (1976) were the first significant writers on the subject (cohesion). They drew the attention towards the importance of cohesion which, for them, refers to ‘the range of possibilities that exist from linking something with what has gone before’.Halliday and Ha ssan continue that one of the items in the cohesive pair cannot be completely and effectively understood without consulting the other and both of these form important part of the text. Most other writers on the subject then explained the term following Halliday and Hassan. Zamel (1983) finds the role of the cohesive devices to be crucial as they can turn separate expression into a unified whole by developing relationships between those separate expression. Cook (1989) defines cohesive devices as formal links between sentences and clauses.Dubin and Olshtain (1980:356; cited in Zamel, 1983) remark, ‘The most important characteristic of cohesion is the fact that it does not constitute a class of items but rather a set of relations'. A similar, rather more comprehensive view, is given by Halliday and Hassan that cohesion is a semantic relation and therefore, is independent of grammatical structure, for example, sentence boundaries etc. To this, Steffensen (1986) added that the int ersentential ties are more important than the intrasentential ties.The reason behind this is, of course, that there are no other structural relations present between sentences, as are present within a sentence. Halliday and Hassan have explained this idea, before Steffensen, as; the cohesive ties between sentences are more noticeable than those within a sentence because in a sentence there are other sources of texture as well. 3. 1 Various Cohesive Devices Halliday and Hassan (1976) discuss Cohesion under five heads, reference, substitution, ellipsis, conjunction and lexical cohesion.But according to them, cohesion can be broadly classified as grammatical (reference, substitution, ellipsis) and lexical (reiteration, collocation). Halliday and Hassan keep conjunction on the borderline of the grammatical and lexical cohesion with the greater tilt on the grammatical side. Similar views are shared by Steffensen (1986), Hatch (1992:223) and Paltridge (2006:130). Following Halliday and Ha ssan, we will also be reviewing literature under the same five heads. Reference, in the words of Paltridge (2006), is the identity that an item of discourse reclaims through another item within or without the text.Referencing device, as noted by Cook (1989), usually, forms a chain that links the expressions through the text. He exemplifies this as, Pineapple†¦Ã¢â‚¬ ¦ it†¦Ã¢â‚¬ ¦.. it†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ it†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. it†¦Ã¢â‚¬ ¦.. it†¦. Halliday and Hassan (1976) also present a similar definition with a further explanation that when one item of the language appears second time in the discourse that is the continuity of reference. Salkie (1995) explains referents (‘it’ in the above example) as the words which do not have a complete meaning on their own, they always refer to something. Considering the same, Brown and Yule (1983) suggest the term co-reference for reference.Salkie (1995), as well as Hatch (1992), agree with Halliday and Hass an over the three types of cohesive references i. e. personal, demonstrative and comparative references. Apart from this, Halliday and Hassan remark that when the interpretation for the references is present in the text, it is called an endophoric reference, and when the interpretation lies outside the text, it is an exophoric reference. Halliday and Hassan further divide endophoric reference into anaphoric reference (looks back into the text) and cataphoric reference (looks forward into the text).Brown and Yule (1983) agree with Halliday and Hassan in their description of these terms. McCarthy (1991), however, discards exophoric referents as truly cohesive because they are not the internal part of the text. While Halliday and Hassan explain that they play a role in the understanding of the text so they are cohesive. On the contrary, Paltridge (2006) introduces another reference pattern too, that is, homophoric reference, for items which recover their identity through cultural knowl edge. Substitution, simply, is ‘the replacement of one item by another’ remark Halliday and Hassan (1976).They find substitution to be a cohesive relation between wordings and not between the meanings, as is reference. Hatch (1992) notes that Levinson (1983) claims substitutions to be deictic markers. But Hatch agrees with Halliday and Hassan that the substitution and the group of words substituted form a cohesive tie. Salkie (1995) notifies that only some specific words can be used for the purpose of substitution. And Halliday and Hassan (1976) present the following list of substitutes: Nominal: one, ones; same Verbal: do Clausal: so, notIn addition, Halliday and Hassan also observe that sometimes substitution, also, borders with lexical cohesion, that is where words like ‘thing’ are used for the cohesive purposes. Substitutions thus hold very important cohesive function, as Cook (1989) mentions that the brief forms of the sentences with substitutions are more authentic than the longer sentences without substitutions. Ellipsis, the third type of cohesive marker, as named by Hatch (1992), is a zero tie. Halliday and Hassan (1976) call it substitution by zero.Actually there is no tie in ellipsis and nothing substitutes but of course, like substitution, here too, something is left unsaid. Salkie (1995) makes it clear that every unsaid or left out expression cannot be considered an example of ellipsis. On the contrary, he writes, ellipsis is a gap or unsaid information that is known to the listener/reader of the text already, as it refers back to something already said. Cook (1989) shares a similar view with Salkie when Cook says that we can omit only when we are sure that the meaning can be understood without it.McCarthy (1991) also holds the same idea and he adds to it by mentioning that ellipsis is completely ‘a speaker choice made on a pragmatic assessment of the situation, not a compulsory feature when two clauses are joined t ogether’. McCarthy (1991) notes that, in English, substitution and ellipsis are similar as the former like the latter operates on nominal, verbal and clausal level. This view is shared by Halliday and Hassan (1976), Hatch (1992) and Salkie (1995). Conjunctions can be defined best in the words ofCook (1989) as, the words which draw attention towards the relationships between sentences, clauses and words. McCarthy (1991) places conjunction among the grammatical cohesive devices, despite accepting it to be different from reference, substitution and ellipsis. He says, though it does refer to something backward or forward in the text, it still provides a relationship between the fragments of the language. A similar view is shared by Halliday and Hassan (1976) that conjunctive ties are ‘cohesive not in themselves’, but by their meaning, they point at other elements in the discourse.However, unlike McCarthy, Halliday and Hassan, followed by Steffensen (1986), Hatch (199 2) and Paltridge (2006), do not believe conjunctions to be completely grammatical. Halliday and Hassan (1976) observe that conjunctions can be classified in different ways, focusing different aspects. They, then, present additive, adversative, causal and temporal as four, commonly accepted, types of conjunctive relation. Hatch (1992) also presents the similar distribution. Martin and Rose (2003; cited in Paltridge, 2006:139) use the term consequential for causal.Although Salkie (1995) also gives the same four types of conjunction, yet he uses different terminology; he calls them addition connectives, opposition connectives, cause connectives and time connectives. Besides, he uses the term connective for conjunction. Lexical cohesion is a relationship between vocabulary items in the text. In the words of Paltridge (2006:133), â€Å"Lexical cohesion refers to relationships in meaning between lexical items in a text and, in particular, content words and the relationship between themâ € .Hatch (1992) notes that some lexical ties are long, as they are spread over larger pieces of discourse, and others are short. Reiteration and collocation are marked as two major types of lexical cohesion by Halliday and Hassan (1976). McCarthy (1991), however, does not seem to be convinced by Halliday and Hassan’s inclusion of collocation among the devices of lexical cohesion. He does not find that collocation can present a semantic relation between various items of discourse as other cohesive markers do. Unlike McCarthy, Hatch (1992) finds collocation to be an important element for building text cohesion.So does Paltridge (2006), who says, that expert writers of the language know which items can collocate. Lexical collocation, grammatical collocation and idiomatic collocation are found in discourse. McCarthy (1991) defines reiteration as restating a word (or a phrase) by either direct repetition or using the lexical relations for that word (for example, synonyms, anton yms, hypernyms, meronyms etc). Salkie (1995) explains that the repetition of the content words brings cohesion; what he says of repetition is true for all the lexical devices.Making a decision regarding the usage of various lexical items is only a matter of understanding the importance of different lexical relations. McCarthy (1991) observes that the speaker/writer has to decide whether to repeat, or use a synonym or a super ordinate etc, because discourse analysts have not yet given any satisfactory rules for that. 3. 2 Relation between Coherence and Cohesion Halliday and Hassan (1976) refer to cohesion as being a source of coherence. But Carrell (1982) strongly disagrees with them on that view. She finds cohesion to be nothing more than a result of coherence.Carrell quotes Morgan and Sellner (1980) who also find Halliday and Hassan to be mistaking. Morgan and Sellner explain that when Halliday and Hassan are mentioning that a referent refers back or forth to something in the text, it is not something in the text actually but something in the context, from which the reader and the hearer understands what the speaker/writer is talking about. Carrell herself is also supporting the idea by Morgan and Sellner and believes it to be the content and not the cohesion between the expressions which bring coherence to the text.In the commonly quoted example by Halliday and Hassan: Wash and core six cooking apples. Put them into a fireproof dish. Carrell finds that them in the second sentence does not refer to the apples in the first sentence but some real world apples. Brown and Yule (1983) present a more convincing argument against Halliday and Hassan that the apples, in the first sentence, are as they were brought from the market while those in the second sentence are washed and cored apples and therefore not the same as in the first sentence.They argued similarly for the other cohesive devices like substitution and ellipsis. Brown and Yule (1983) observe that some pi eces of discourse, can be said to be unconnected due to lack of cohesive devices, but they still form coherent text (for example; advertisements, brochures etc) because different genres of discourse have different criteria of coherence. Where Carrell fully ignores the importance of cohesion in coherence, Brown and Yule at least agree that different genres of text demand different criteria of coherence.Hatch (1992) sounds more acceptable, when he says that the knowledge of script, speech events and rhetorical organisation usually results in a coherent text but sometimes, we need to make use of cohesive ties and deictic markers to guide the listener/reader through the text. The formal links (cohesive devices), according to Cook (1989) also, are not enough or necessary for a text. He means to say that there can be a text without them and there can even be an incoherent piece with them. He as well as Salkie (1995) holds the understanding of the context as more important.Davies (2005) cl arifies all the misconceptions, â€Å"coherence does not have to depend on logical internal links and familiar patterns of organisation- it also has a lot to do with how we interpret the language we read or hear†. To conclude, the argument let us quote McCarthy (1991) who says, all discourse markers including cohesive markers are concerned with the text on the surface level. He, like Davies, marks that the interpretation is the key that the listener/reader uses to understand what the speaker/writer has tried to say by utilising both above and below the surface available devices.Therefore, cohesion is not a criterion for coherence yet it is an important element in some genres of discourse. 4. TEXT ANALYSIS After reviewing the scholars on coherence, cohesion, cohesive devices and relation between coherence and cohesion, we are, now, turning to analyse two written texts; the poem ‘Daffodils’ by William Wordsworth (see Appendix-A for the original text) and a job adve rtisement that we found on www. gumtree. co. uk (see Appendix-B for the original text).After this, we will present the report on whether cohesion is required or just the context, schema, sub-text and exophoric reference are enough for coherence in these two genres of discourse. 4. 1 Analysis of the Poem ‘Daffodils’ Firstly, we are going to analyse the poem, from the different perspectives of coherence. We will start with the context. 4. 1. 1 Context The very first word ‘I’ tells us that the speaker or the poet is sharing a personal experience. ‘Wandered’, being the second form of the verb, clears that the incident that is quoted in the poem has ended.It is one of the experiences of the poet when he saw a beautiful scene and now he is describing the scene and is discussing the pleasure it has been giving him since the time he has first seen it. The text belongs to the place where there is a lake, there are trees and most importantly, there are d affodils. Thus the poet is recollecting his memory of a beautiful outdoor scene when he was caught by the sight of golden daffodils. The poet mentions that he was alone at that time. The beauty of the scene has been deep-rooted in the memory of the poet.The memory of the flowers works as an effective tranquiliser at the time when the poet is worried or sad. Coherence, here, operates the relationship of a poet to the natural world of beauty. It exemplifies how a poet, who is alone (no other human being around), is enjoying the company of the flowers and can enjoy that of other objects of nature. He is enjoying the beauty even when he is away from it and even when he feels sad, may be due to the problems of the material world. 4. 1. 2 SchemaIt is sure since the beginning that the poet is somewhere outside his home because it is very unlikely that somebody moves around in his house and say â€Å"I wandered lonely as a cloud. † It is also unlikely that the poet is in the market o r some other busy area and claim to be wandering like a cloud because the schemata, in both the mentioned situations, would have suggested some different social norms. Therefore, from the beginning the reader starts to interpret that the poet is alone in some lonely place. 4. 1. 3 SubtextOne can judge that it is the day time that is why the poet can see so many daffodils, which are spread along the bank of the river. Besides, he mentions â€Å"the waves besides them danced†, which can be noticed only during the day time. In dark one can see waves only if they are harsh and roaring, which can of course never attract the calm and peaceful nature of a poet. And since it is breezy, it can be the morning time, not the noon, afternoon or evening. The pleasantness of the weather can easily be found from the mood of the poet. It seems as if it is some breezy summer morning. Oft† notifies that the poet also feels sad and empty at times, he also has worries of life like other hum an beings. But then unlike an ordinary man, these flowers come to the rescue of the poet from the worries of the world. 4. 1. 4 Exophoric Reference There is some exophoric knowledge of the concept of â€Å"inward eye† required. The poet assumes the reader, who will be decoding the text of the poem, must already be aware with this schema. After context, schema, sub-text and exophoric reference, now, I will analyse the role of various cohesive ties in bringing the coherence to the poem.First of all, we are going to for the referential cohesion. 4. 1. 5 Referential Cohesion The pronominal references, running through the text, have anaphoric links and they were all endophoric except the exophoric reference â€Å"that inward eye† (discussed earlier). Pronominal cohesion depends largely on the anaphoric link to the first word of the text I (I, I, me, my, I). Amongst the other anaphoric personal references there is a cohesive chain of â€Å"they† and â€Å"them† (used for Daffodils) throughout the poem.The pronoun â€Å"that† is used for the word cloud in the first stanza and for the word stars in the second. Also, â€Å"which† in the last stanza is pronominal and is used for inward eye. There is an example of demonstrative cohesion also i. e. â€Å"my† in the phrase my heart. Comparative reference plays a part in introducing the situation in the first line of the poem, I wandered lonely as a cloud in which there is a comparison drawn between the poet and the cloud. Comparative reference is also present in the following line where daffodils are compared with stars, Continuous as the stars that shineThere is a single example of nominal substitution through the words the show, which refers to the dancing daffodils and their company (the waves etc). Clausal ellipsis is found in following three examples: ______ fluttering and dancing _____tossing their heads, a poet could not______ but ______be gay ______continuous as star s that shine While nominal ellipsis is clear in these three: And _______twinkle on the milky way Ten thousand ______ saw I at a glance And ______dances with the daffodils 4. 1. 6 Conjunction The poem contains some variety of conjunction also.Additive Conjunctions â€Å"and†, â€Å"or†, adversative conjunction â€Å"but† and temporal conjunctions â€Å"oft†, â€Å"then† are found in the text. 4. 1. 7 Lexical Cohesion Throughout the poem, I can see words like â€Å"twinkle†, â€Å"sprightly†, â€Å"sparkle† spread which form a sense group, such reiteration shows that the situation in the poem is lively, excited and pleasure-giving. Synonymy is present among the words â€Å"crowd† and â€Å"host† (both in the first stanza) as the terms are contextual synonyms. So is the case with â€Å"shine† and â€Å"twinkle† (both in the second stanza), and â€Å"lake† (in the first stanza) and â€Å"bay† (in the second stanza).Other sense group is formed by â€Å"fluttering†, â€Å"dancing† and â€Å"tossing their heads†. A small chain of words related to the notion of happiness is spread around the third stanza â€Å"glee†, â€Å"gay†, â€Å"jocund†. Repetition is found through the forms of the word â€Å"dance† (dancing, dance, danced, dances). The words â€Å"gazed† is repeated twice. A number of lexical collocations (contextually appropriate) can be found, for example: â€Å"over valleys and hills†, â€Å"never-ending line†, â€Å"beside the lake†, â€Å"beneath the trees†, â€Å"at a glance†.Whereas â€Å"out did† and â€Å"flash upon† are grammatical collocations present within the text. The analysis of this text shows that besides other devices of coherence, cohesion also plays an important role in bringing the coherence to the text. We cannot think of the above poem wi thout the cohesive ties. 4. 2 Analysis of the Advertisement Now we are going to analyse the second text which is a job advertisement (see Appendix-B). Here too we start with the analysis with the context. 4. 2. 1 ContextThe first line suggests that it is something related to the business but it is only in the fourth line that one realises that it is an advertisement for the post of â€Å"Business development support†. And even in the next line, the reader comes to know that it is a job advertised by â€Å"Metro Safety†. â€Å"We† in the new paragraph shows the management of Metro Safety or the company has advertised this job. The second line mentions the date on which the advertisement is posted so it clarifies whether it is old or new. And the name of the company and the location of the office present the place of work.The objectives for the job and the mentioned requirements clear who can apply for the advertisement. Therefore the context is clear after readin g the whole of it that it is a job opportunity for all those who have the required experience etc. The ‘how to do the follow up? ’ part is made clear by the last sentence which guides how to apply. 4. 2. 2 Schema By the opening of the text we start to recognise the schema. It is without doubt an advertisement which is written to attract professionals. Just in the beginning schema provide the strong suggestion for the post, the salary and location of the work.The text is schematically clear and therefore it does not bring any possible alternative schemata into question. 4. 2. 3 Subtext We realise that it is not a regular text but an advertisement. Since the advertisement is posted on the mentioned date therefore the job seeker can apply within few days of it. Though it is not mentioned yet the job is provided on the first come basis, because there is no specific date for interviews, etc, mentioned, therefore whoever will be the first to fulfil the criteria will be given the job.The job seeker must be a resident of London, and in case of a city like London, he must be living somewhere around Waterloo. 4. 2. 4 Exophoric Reference â€Å"Friday, 6th June† is mentioned in the advertisement; the reader should have the exophoric knowledge of which year’s 6th June is the advertisement about. Besides the reader must know that Waterloo (mentioned in the advertisement as the location of work) is an area in London and not the place of the Battle of Waterloo. Following is the analysis of the second text for cohesive devices. 4. 2. 5 Referential CohesionThe pronominal endophoric references â€Å"we† and â€Å"our† refer to the Metro Safety, the company which has given the advertisement. And â€Å"you† refers to the reader or anyone who is interested in the job. But â€Å"someone† in â€Å"we are looking for someone† is an exophoric reference because it is not the reader or any aspirant for the job who is reading t he advertisement and is going to apply, rather it is someone they are looking for, he can be anyone of the readers or even no one of them. â€Å"This† in â€Å"this role† and â€Å"this position† is a demonstrative reference. Nominal ellipsis is present in the following: lease _____ apply; While clausal ellipsis can be found in the following: and _____ assists Accounts Managers, _____ increase, _____ smooth, _____ to provide, _____ provide Language in India www. languageinindia. com 12 : 5 May 2012 Ambreen Shahriar and Habibullah Pathan Coherence and the Role of Cohesion in Coherent Texts 384 Besides, ellipsis is done through points given in bullets (. ). 4. 2. 6 Conjunction The conjunction â€Å"and† has been used repeatedly in the text. Temporal conjunction â€Å"between† is present in the phrase â€Å"between ? 16,800 and ? 20,160 per annum†.The additive conjunction â€Å"in addition† is also used, and â€Å"+†, in â€Å"+ company bonus† also acts as an additive conjunction. 4. 2. 7 Lexical Cohesion In the text, there is a chain of office related words, â€Å"business†, â€Å"company†, â€Å"bonus†, â€Å"commercial†, â€Å"client†, â€Å"head office†, â€Å"account managers†, â€Å"project managing†, â€Å"service departments†, â€Å"site†, â€Å"administrative supports†, â€Å"management team†, â€Å"customer†. The terms like; â€Å"increase†, â€Å"necessary†, â€Å"high quality†, â€Å"skills†, â€Å"experience†, â€Å"excellent† form a sense group which explains the demands of the employer from the employee.The word â€Å"client† presents an example of repetition and seems to be the key term in the text, it is used four times. The examples of meronymy are spread throughout the text. â€Å"Client†, â€Å"services team†, â€Å"account manag ers†, â€Å"project managing†, â€Å"internal departments†, â€Å"service departments†, â€Å"management team†, â€Å"customer focus†, â€Å"company bonus†; with â€Å"business† as the super ordinate. Besides, â€Å"communication skills (verbal and written)†, â€Å"information gathering and organisational skills†, â€Å"problem solving skills† and â€Å"IT literacy† can be considered as the hypernyms for skills/knowledge.Lexical cohesion can also be witnessed through phrases like, â€Å"health and safety†, â€Å"busy and friendly†, â€Å"new and existing†. There is grammatical collocation of the phrasal verbs like, â€Å"based at†, â€Å"set up† and â€Å"looking for†. Lexical collocations can also be identified within the text, for example: â€Å"head office†, â€Å"account managers†, â€Å"high quality†, â€Å"communicational skillsâ₠¬ , â€Å"organizational skills†, â€Å"problem solving skills†, â€Å"sales team†, â€Å"company bonus†, â€Å"per annum†. After the analyses of the texts, we are going to present the report on them in the next section. . REPORT In the report, firstly, we are going to compare the two texts in accordance with the findings. Though the poet, in the first text, clears the context from the first line, but it can be cleared only after reading the last lines and then pondering over all that is written. Whereas in the advertisement, the context starts to get clearer from the fourth line, when it comes to the offer of salary and one realises that it is a job advertisement, but immediately after that the context is clear and reader does not have to read between the lines.Both the texts are schematically clear yet they are completely different from each other. The writers of the two texts have made greatest efforts to keep the schema clear but in variant st yles and this is what proves a difference in the different genres of writing. There are some elements of the sub-text in both the texts. The readers of both the texts have to read between the lines and understand a few hidden ideas on their own, but the nature of such ideas in both these texts is very different. Some exophoric knowledge is required for complete understanding of each text.Here, also, the exophoric knowledge in case of the poem is of emotional and spiritual nature while in case of the advertisement it is of material and worldly nature. As in the poem, so is in the advertisement, most of the pronominal references were endophoric in nature with anaphoric cohesion. The examples of demonstrative cohesion are rare in both the texts. There seems no example of comparative reference in the advertisement. Unlike this, the comparative cohesive devices are widely used in the analysed poem. As comparative references are usually common in the poetry, so are they here.But they are not welcome in advertisements. The analysis showed that substitution is a rare phenomenon in these types of texts. It does not appear to be common in poetry or advertises. Both of these are the examples of smaller texts but in spite of that substitution is not common in these two. Nominal as well as clausal ellipsis seems to be among the favourites of the two writers (of poem and advertisement). Ellipsis can be considered as a common practice of the writers of such texts. Conjunctions are found evenly spread in both the texts with a greater emphasis on â€Å"and† in both the texts.Few small sense groups are present in the poetry, while two long sense chains are present in the advertisement. Formation of sense groups is an essential quality of an advertisement but not a poem. Repetitions are also found in both the texts which, of course, emphasize the most important word in the text. Synonymy can be found in the poem only. It is a special quality of something literary and it i s used to give music to the meaning of the text. But antonymy is missing in both the texts. Hyponymy and meronymy are absent in the poem by Wordsworth but both are present in the advertisement.This explains the difference between the two types of the text. The poem is a short text which has to say a lot whereas an advertisement is a short text which has to say a little but has to make it completely clear. Lexical and grammatical collocations are present in both the texts but idiomatic collocation is missing. Idiomatic collocation is found in longer pieces of writing, and are uncommon in poetry and advertisements, even otherwise. After comparing the two texts, it can be noticed that since the two belong to different genres, their dependence on the various elements, which are responsible for coherence, is also different.Yet cohesive ties, especially lexical cohesion, form important links which in turn provide coherence to both the texts. 6. CONCLUSION Through this paper, we have discu ssed the terms coherence and cohesion. We mentioned that other elements of discourse, besides cohesion, can also help in the development of a coherent text in English. We also mentioned the varying views of the scholars regarding the importance and role of cohesion in the development of a coherent discourse.We made our point clear by quoting Davies and McCarthy, who note that it mainly depends on the interpretation besides accepting that the importance of cohesion in some genres of discourse is undeniable. Through the analysis of the two texts belonging to two different genres, we tried to explain what brings coherence in each of the selected genres. Then, we presented the report on the analyses. Therefore, cohesion, of course, is not the only source of bringing coherence to a text yet it is one of the important aspects of coherence. ============================================================= ReferencesBrown, G. and G. Yule. 1983. Discourse Analysis. Cambridge: CUP. Carrell, P. L. 1982. ‘Cohesion is not coherence,’ TESOL Quarterly 16(4): 479-88. Cook, G. 1989. Discourse. Oxford: OUP. Davies, D. 2005. Varieties of Modern English: An Introduction. Harlow: Pearson Education Limited. Language in India www. languageinindia. com 12 : 5 May 2012 Ambreen Shahriar and Habibullah Pathan Coherence and the Role of Cohesion in Coherent Texts 387 Dubin, F. and E. Olshtain. 1980. ‘The interface of writing and reading,’ TESOL Quarterly 14(3): 353-63. Halliday, M. A. K. and R. Hassan. 976. Cohesion in English. London: Longman Group Ltd. Hassan, R. 1989. ‘The texture of a text’: in M. A. K. Halliday and R. Hassan (eds. ) Language, Context and Text: Aspects of Language in a Social-Semiotic Perspective. Oxford: OUP. pp. 70-96. Hatch, E. 1992. Discourse and Language Education. Cambridge: CUP. Levinson, S. 1983. Pragmatics. New York: CUP. Martin, J. R. and D. Rose. 2003. Working with Discourse: Meaning beyond the Clause. London: Continuum. M cCarthy, M. 1991. Discourse Analysis for Language Teachers. Cambridge: CUP. Morgan, J. L. and M. B. Sellner. 980. ‘Discourse and linguistic theory’: in R. J. Spiro, B. C. Bertram and W. F. Brewer (eds. ) Theoretical Issues in Reading Comprehension. Hills dale, NJ: Lawrence Erlbaum Associates. Paltridge, B. 2006. Discourse Analysis. London: Continuum. Salkie, R. 1995. Text and Discourse Analysis. London: Routledge. Steffensen, M. 1986. ‘Register, cohesion, and cross-cultural reading comprehension,’ in Applied Linguistics 7(1): 71-85. Wordsworth, W. (2008). Selected Poems. Oxford:OUP. Zamel, V. 1983. ‘Teaching those missing links in writing,’ in ELT Journal 7(1): 22-29.

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